Instagram Campaigns


Among the STEM disciplines, chemistry is the least appealing to the general public. Biology fascinates people with all the beautiful mechanisms that make our body works. Physicists engage with amazing stories about the origin of the universe, black holes and gravitational waves. Computer scientists are always up with the next revolutionary algorithm to show off. It sounds like that chemists don’t have any nice story to tell. The Royal Society of Chemistry launched the campaign “chemistry isn’t boring, you are boring” to promote more outreach and public engagement activities to make chemistry more attractive for a lay audience. Chemistry can be accounted for almost every chemical process in the universe and still we don’t know how to communicate this. Continue reading here.

Contribution to #featurethechemistry

SOCIAL MEDIA FOR SCIENCE COMMUNICATION. Today I had the privilege to come to London at the headquarters of the Society of Chemical ftc2Industry to give a talk about using social media for scicomm.
I’ll be talking about the recent campaign #featurethechemistry that I launched on Instagram along with my friends 👫👭👬 @helenthechemist @chem.with.kellen @silli_scientist @m_chemiker @scolaro.bianca @chicchemistry @leahthechemist @chemistrylover_vie
Thanks, guys for your support and everyone for the lovely comments and messages I get every day. I wouldn’t be here without your support.




This is the time of the year when the vast majority of grad students start a self-analysis on what’s been over the year. 2018 is almost gone, Christmas decorations are round the corner but we aren’t quite there yet, daylight is a privilege the Northen European countries. So what’s the best time of the year to start a self-care challenge and make it a New Year Resolution for the rest of 2019?.
Continue reading here.


Inspired by the Incredible Samantha Yammine I decided to do a video, telling how my PhD empowered me.





In April 2019, a group of 40 women came together to create a new community called @women_transforming_science to give a new picture of what a scientist should do or look like.  The pillars of the community are inclusion, diversity and equaty. Manifesto of the community: Showing examples of successful scientists who do not conform to the “traditional” image is a common starting point for instructors looking to make their pedagogy more inclusive. Showing tangible examples of real scientists who look different from the historical default is helpful but insufficient. In addition, we need to invite students to integrate their own, personal identities into the scientific community. In this way, we invite them to discover the process that ties each of us (scientists) to our scientific grandfathers for whom the laws, equations, and units are named. If everyone feels like they can bring something unique to the learning process, we can foster a sense of community that can be very powerful.